The week in publishing (March 4 through March 10)

Posted By on March 13, 2013

Here’s some of the latest in industry news and views:

From Upstart Business Journal: Ask Shama: How long does it take to rank on search engines?
Dear Shama, We have been working with an SEO agency for two months but have not achieved any rankings. They promised us that we would be ranked within the first month, and I am disappointed that we haven’t seen those results yet. They have added some meta tags and are doing some link building, but honestly, I don’t know what all that means. I just want to know when we can see some results.

From The Economist: Book-keeping
LOOK inside any book published since 1970 and you will find a number. But perhaps not for much longer. The International Standard Book Number (ISBN), invented in Britain in 1965, took off rapidly as an international system for classifying books, with 150 agencies (one per country, with two for bilingual Canada) now issuing the codes.

From Self-Publishing Resources: Why bookstores are a waste of time for self-publishers
One of the most common questions I get from authors is “How can I get my book into bookstores?” I know many authors fantasize of one day walking into a bookstore and seeingtheir book on the store shelves. For some reason, many authors perceive bookstores as the be-all of book sales.

From Publisher’s Weekly: Publishers Oppose Amazon Bid for ‘.book’ Domain
In a filing this week with ICANN (Internet Corporation for Assigned Names and Numbers) the Association of American Publishers came out against a bid by Amazon to buy the .book domain name for its exclusive use, saying such an application would be counter to public interest.

From Huffington Post: “I Have a Ton of Reviews for My Book, but It’s Not Selling!”… and Other Mysteries of Book Marketing
Over the years I’ve heard this phrase thousands of times. Authors getting great reviews, getting awards, even local media and still, book sales aren’t happening. When you have external validation, it’s hard to really understand where the disconnect is, isn’t it?

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