The week in publishing (January 28 through February 3)

Posted By on February 4, 2013

Here’s some of the latest in industry news and views:

From Bibliomotion: The Death of SEO? How to Build an Online Presence Google will Love!
With all the changes to Google many Internet gurus have predicted the end of SEO (search engine optimization). Well, it’s not the end per se, but rather a change from the way we used to market online. The reason Google is making these changes (also known as Penguin and Panda) is to help with authentic search. For years, many of us struggled to battle the black hat Internet marketing people who always seemed to find a way to push their project up in the ranking by using tricks to game the system in their favor.

From Market Head: THE SCOOP ON SELF-PUBLISHING TODAY
I have been working with authors who are self-publishing since 1996, and it has been exciting to see how the industry—which had mostly been static for decades (read: boring!)—has evolved. In fact, I’ve seen the most dramatic changes in just the past few years (read: interesting!).

From Forbes: Considering Self-Publishing? Don’t Bother, Unless You Follow Guy Kawasaki’s Advice
Recently, I had the enormous pleasure of chatting withGuy Kawasaki, co-founder of Alltop.com, founding partner of Garage Technology Ventures, and former Chief Evangelist for Apple.  Guy is the author of ten books, including EnchantmentReality Check, andRules for Revolutionaries.  If you haven’t followed Guy’s writing and blog, you’re truly missing out.  He’s utterly brilliant, wise, iconoclastic, brutally frank, and downright hilarious.

From Writer Unboxed: 11 Frequently Asked Questions About Book Royalties, Advances and Money
If you’re going to wheel and deal with literary agents and editors, you’ll end up spending more time than you’d like discussing rights, contracts, advances, royalties and a whole lot of other boring important stuff. That said, I want to address the most common questions regarding how advances and royalties work. In other words, how does the payment process work when you sell a book? Here are some FAQs.

From Huffington Post: Body Image Affected By Chick Lit, Study Finds
Readers of ”chick lit,” beware — the woman-targeted fiction genre might not be as harmless as it seems. Reading about a protagonist with low body-esteem could affect how you feel about your own appearance. New research from Virginia Tech suggests that chick-lit novels with protagonists who express negative feelings about their bodies can influence readers’ weight concerns and how they perceive their own sexual attractiveness.

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