Marketing plans—Some basics to get you started

Posted By on April 15, 2013

I see too many self-published authors come to well after their book has been published, wanting to talk marketing. The fact is, marketing your book should come well before it’s published…even before it’s written.

What should you consider when creating your own book marketing plan?

Define your goals.

This is one of the first questions I ask authors when we talk about book marketing. Authors need to decide exactly what they hope to achieve with their book, whether it’s career credibility, lots of money, or a traditional publishing deal. Make sure you are clear on what you want. And write it down.

Identify your audience.

I hear it all the time: “Everyone is a potential reader for my book.” That’s a pretty lofty assumption and generally it is not the case. Be realistic about who your audience is and how you might reach them.

Decide on a budget.

This one is pretty self-explanatory. Some authors have little budget; others have more. Figure out what you’ve got and determine how you can get the most bang for your buck.

Customize your promotional plans based on your strengths.

If you despise social media, obviously you’re not going to want to focus your marketing plan on Internet marketing. (Unless you have the budget to hire someone to handle this for you.). Figure out what your strengths are and utilize those when it comes to devising your plan.

Set a schedule for promotions.

Marketing has to be constant and consistent if you are to get the best results. Keep track of what needs to be done and when it needs to be done to stay on track. Keep yourself organized.

Bottom line: Don’t wait until the last minute to determine your book’s promotional plan. You can write the best book in the world, but you won’t see any if no one knows about it.

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