Sue Collier | June 7, 2010
(Cross-posted at the Writer’s Digest website.)
What message do you find yourself repeating over and over to writers?
Sue: The difference between true self-publishing and the so-called “self-publishing companies”—and why that difference is so important for authors to understand.
Marilyn: Marketing. Marketing. Marketing. It’s mandatory in today’s publishing environment to be proactive and get behind your own work.
Would [...]
Category: The Complete Guide to Self-Publishing, author platform, authors, book author, book promotion, books, business of publishing, general, promotions, self-publishing, social media, subsidy publishing, writing |
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Sue Collier | February 24, 2010
Self-publishing offers the potential for nice profits. No longer do you have to be satisfied with the meager 5 to 15 percent royalty that commercial publishers dole out. For those who use creativity, persistence, and sound business sense, money is there to be made. In today’s electronic age, self-publishing options abound (Just make sure you [...]
Category: The Complete Guide to Self-Publishing, books, business of publishing, do-it-yourself publishing, self-publishing |
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Sue Collier | January 21, 2010
I recently connected with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., while conducting research for the new edition of The Complete Guide to Self-Publishing. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of [...]
Category: The Complete Guide to Self-Publishing, authors, books, marketing, promotions, self-publishing, social media, virtual author book tour |
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Sue Collier | January 18, 2010
In the old days of promotions—before the Internet came along and changed the way we do pretty much everything—you had two options for garnering attention for your product or service: advertisements and the media. But now you have the World Wide Web as your oyster. And a new paradigm, with terms like “Twitter,” “friending,” “LinkedIn,” [...]
Category: The Complete Guide to Self-Publishing, books, marketing, promotions, publicity, self-publishing, social media |
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Sue Collier | December 22, 2009
I received an email over the weekend, requesting that SPR get in touch with GLAWS (Greater Los Angeles Writers Society–http://www.glaws.org/). Apparently, the group had a meeting on self-publishing a while back, and they had people from iUniverse, AuthorHouse, and Xlibris there.
Here’s a little bit of what the email said: “I almost fell down. I [...]
Category: POD self-publishing, The Complete Guide to Self-Publishing, self-publishing, subsidy publishing |
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Sue Collier | August 27, 2009
Putting together a radio and television promotion campaign is much the same as dealing with print media. In fact, we can use the identical Available for Interview promo package. Be aware of one difference, however: In electronic media, formats and personnel change as often as bed linen. It’s a pressure-cooker world, making radio and TV [...]
Category: The Complete Guide to Self-Publishing, promotions, publicity, radio, television |
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Sue Collier | August 20, 2009
A basic truth for most self-publishers is that they start out alone. That being the case, you will find yourself wearing many hats. Just because you may be an amateur doesn’t mean the book you produce will be flawed. By studying and applying yourself, you can wear the various hats well. Many self-publishers never draw [...]
Category: The Complete Guide to Self-Publishing, self-publishing |
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