Create marketing magic with energized editorial and electrified titles, part one

| April 12, 2012

This is part of a continuing series based on the forthcoming Jump Start Your Book Sales, 2nd Edition, by Marilyn Ross and Sue Collier. The book is scheduled for publication in fall 2012. As the world of publishing becomes more and more competitive, smart authors and publishers start thinking “marketing” when they first begin a [...]

Don’t make these 7 self-publishing mistakes

| November 3, 2011

There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]

Should you self-publish—or wait for a traditional deal?

| August 19, 2011

I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]

11 self-publishing strategies for success

| June 14, 2011

As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]

How authors are misled into thinking they’ve self-published when they haven’t

| May 27, 2011

It happened again. I spoke earlier this week with an author who had recently “self-published” a nonfiction book, and she was particularly interested in reaching the library market. She directed me to her author website—which listed the book’s publisher as “AuthorHouse.” That re-routed our conversation immediately because I had to break the bad news to [...]

Social media marketing for authors and self-publishers; a preview of the Self-Publisher’s Online Conference

| May 4, 2011

Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]

27 things you can do to promote your book—Before you write it, before you launch it, and after you’ve published it

| April 14, 2011

I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]

Don’t be backward about getting a foreword!

| April 8, 2011

In today’s uber-competitive publishing world, each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword. To be effective, the Foreword should be by someone who is known to, and respected by, your potential reading [...]

Ask for help—and sell more books!

| February 2, 2011

Folks generally enjoy being helpful. You’re much more likely to get people to accommodate you if they know what you want. When my colleague Marilyn Ross launched the first edition of Jump Start Your Book Sales, she created the following checklist; it was enclosed with every individual copy of Jump Start that was shipped out. [...]

13 easy tips for virtual author book tour hosts

| October 22, 2010

Virtual  book tours continue to grow in popularity with authors. From the comfort of their own computers, authors can tour the world, saving time and money while reaching a potentially large audience. Bloggers benefit as well since tours can drive new traffic to their sites. If you’d like to host a virtual author book tour [...]