Should you self-publish—or wait for a traditional deal?

| August 19, 2011

I get asked this question a lot by authors who are looking for a simple, cut-and-dried answer. But deciding which might be the right option for a particular author depends on a number of things. Here are some questions to ask yourself: How long are you willing to wait to see your book in print? [...]

This week in publishing (August 8 to August 14)

| August 15, 2011

Here’s some of what’s happening in publishing right now: From The Domino Project: Are you feeling lucky? One of the biggest distinctions between old publishing and new is the nature of luck. From The Savvy Book Marketer: The Media is Paying Attention to Self-Published Authors I came to self-publishing by accident. I wrote a novel, [...]

How authors can benefit from article marketing

| July 25, 2011

I’m very pleased to welcome today’s guest blogger, D’vorah Lansky. D’vorah is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. Thanks, D’vorah! How Authors Can Benefit From Article Marketing by D’vorah Lansky If you are an author wishing to increase your readership, article marketing can send highly [...]

11 self-publishing strategies for success

| June 14, 2011

As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]

More things you should know about self-publishing

| June 6, 2011

I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]

How authors are misled into thinking they’ve self-published when they haven’t

| May 27, 2011

It happened again. I spoke earlier this week with an author who had recently “self-published” a nonfiction book, and she was particularly interested in reaching the library market. She directed me to her author website—which listed the book’s publisher as “AuthorHouse.” That re-routed our conversation immediately because I had to break the bad news to [...]

7 social media marketing mistakes made by authors (and others)

| May 17, 2011

Social media marketing. Some call it a fad. Others call it a revolution. But most agree that in some form, it is here to stay. This is a very different type of marketing from the traditional methods, however, and it’s easy to make mistakes. Here are some of the most common: 1. Not using social [...]

Social media marketing for authors and self-publishers; a preview of the Self-Publisher’s Online Conference

| May 4, 2011

Next week, I’ll be featured as a speaker at the Third Annual Self-Publisher’s Online Conference, next week on May 11 from 9am to 10pm (Pacific time). I thought I would provide a little preview on my topic, which is how authors and self-publishers can use social media marketing to increase their book sales. Before the [...]

27 things you can do to promote your book—Before you write it, before you launch it, and after you’ve published it

| April 14, 2011

I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]

Don’t be backward about getting a foreword!

| April 8, 2011

In today’s uber-competitive publishing world, each new book must be carefully nurtured to be successful. One of the ways you can help your new baby grow into robust adulthood is by christening it with a Foreword. To be effective, the Foreword should be by someone who is known to, and respected by, your potential reading [...]