Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram
I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous children’s [...]
Sue Collier | July 7, 2010
Guest blogger: Dana Lynn Smith
This post, the third of a three-part series on building an author platform, highlights the importance of connections. Part one of this author platform series covers branding, while part two discusses reputation.
When selling your book, it’s not just what you know, it’s who you know!
To sell books in today’s marketplace, you [...]
Sue Collier | June 25, 2010
When I talk with most authors, I find that writing their book isn’t the biggest challenge; marketing is. Many authors tend to be more introverted, so blatant promotion of their work makes them very uncomfortable. It’s disappointing when I see authors invest so much of themselves—emotionally and financially—into their book only to see their enthusiasm [...]
Sue Collier | May 28, 2010
Let’s face it: Unless you are a celebrity, traveling the country and hitting up bookstore after bookstore for signings is probably not going to sell many books. You’ll more than likely spend way more for travel than you’ll make in book sales. Enter the virtual age. From the comfort of your own home or office, you [...]
Sue Collier | May 21, 2010
Title: The Wealthy Author: The Fast Profit Method for Writing, Publishing & Selling Your Non-Fiction Book
Authors: Joe Gregory and Debbie Jenkins
Publishing Academy, 2009
Back cover synopsis: Renegade publishers, Debbie Jenkins and Joe Gregory, share their hard-won experience to show you exactly how to make a fast and impressive income as a non-fiction author in six easy-to-follow [...]
Sue Collier | May 5, 2010
I read a blog post today about why authors should pursue traditional publishing rather than try self-publishing from the start. For authors of fiction, I would probably agree that traditional publishing is definitely the more ideal model; but for authors of nonfiction, self-publishing is often the best, most profitable way for authors to see their [...]
Sue Collier | March 30, 2010
Media Shift had an interesting article last week on The Pitfalls of Using Self-Publishing Packages. Basically, it offered a warning to authors who opt to go with so-called “self-publishing” companies such as iUniverse, Author House, and Lulu. This is a topic I have covered here many times, but I think it’s always worth a revisit [...]
Sue Collier | March 10, 2010
I read this blog post today
http://cba-ramblings.blogspot.com/2010/03/think-hard-before-self-publishing.html
from a literary agent, who basically thinks self-publishing is a bad idea for the vast majority of authors. Because I disagree with so much of what she says–from the standpoint of authors who are truly self-published (and this is an important distinction!)–and wrote a lengthy comment to the post, I [...]
Sue Collier | January 21, 2010
I recently connected with Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., while conducting research for the new edition of The Complete Guide to Self-Publishing. Penny is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of [...]
Sue Collier | January 18, 2010
In the old days of promotions—before the Internet came along and changed the way we do pretty much everything—you had two options for garnering attention for your product or service: advertisements and the media. But now you have the World Wide Web as your oyster. And a new paradigm, with terms like “Twitter,” “friending,” “LinkedIn,” [...]