Marketing plans—Some basics to get you started

| April 15, 2013

I see too many self-published authors come to well after their book has been published, wanting to talk marketing. The fact is, marketing your book should come well before it’s published…even before it’s written. What should you consider when creating your own book marketing plan? Define your goals. This is one of the first questions [...]

Self-publishing plan, part two of three

| March 17, 2013

When I start working with a new client, I always set up an initial meeting. A colleague of mine called it a strategy session, and that is a good description as it is a discussion of the approach we’ll take to the project. We discuss what is involved in all phases of the project, from [...]

Don’t make these 7 self-publishing mistakes

| November 3, 2011

There is a lot of information available on self-publishing today—there are blogs, books, and groups galore where authors can learn the ropes. Unfortunately, I still run in to authors who have made costly mistakes with their projects—blunders that could have been avoided. Here are some of the most common: 1. Setting unrealistic goals. In spite [...]

11 self-publishing strategies for success

| June 14, 2011

As self-publishing continues to go mainstream and lose its stigma, more and more authors are taking the plunge and going indie. Success, however, is certainly not guaranteed. By following the tips below, you’ll avoid many of the pitfalls and enhance your chances of flourishing. 1. Educate yourself. Publishing is a business and needs to be [...]

More things you should know about self-publishing

| June 6, 2011

I recently read a great list from LLReader by Shannon Yarborough, “My Own 10 Things You Should Know About Self-Publishing.” Shannon brings up a lot of good points, and I have some things to add to some of what she says that go a bit beyond just leaving comments at the blog site, so I [...]

7 reasons all writers should have a blog

| June 2, 2011

When I talk to authors about promoting their books, I am often met with resistance when I suggest blogging as an important element in building their author platform. Not only is blogging useful for providing your website with fresh content—potentially giving your site a higher ranking in search engines (Google, for instance, loves websites that [...]

How authors are misled into thinking they’ve self-published when they haven’t

| May 27, 2011

It happened again. I spoke earlier this week with an author who had recently “self-published” a nonfiction book, and she was particularly interested in reaching the library market. She directed me to her author website—which listed the book’s publisher as “AuthorHouse.” That re-routed our conversation immediately because I had to break the bad news to [...]

7 social media marketing mistakes made by authors (and others)

| May 17, 2011

Social media marketing. Some call it a fad. Others call it a revolution. But most agree that in some form, it is here to stay. This is a very different type of marketing from the traditional methods, however, and it’s easy to make mistakes. Here are some of the most common: 1. Not using social [...]

27 things you can do to promote your book—Before you write it, before you launch it, and after you’ve published it

| April 14, 2011

I’m fond of telling authors that after they’ve written their book, the hard work begins—and by that I am referring to marketing and promoting. In reality, though, your book promotion plans should begin well before you start writing the book. In this post, I’ve listed those things you can do before you start writing, before [...]

Take the self-publishing quiz: Is it for you?

| January 19, 2011

No one cares about it as much as you do. You’ve got to love it, and nurture it, and raise it to outstanding adulthood.