Sue Collier | September 3, 2010
Now that I’ve got my own book out (The Complete Guide to Self-Publishing, 5th Edition), I have big plans to hit the speaking circuit. Although I have taught classes on self-publishing, presenting myself as a “speaker” is new territory. I thought it would be useful to write about what I’ve learned from talking with other speakers, [...]
Sue Collier | August 24, 2010
The buzz around the blogosphere is all about Seth Godin and his claim that he is finished with traditional publishing. (If you don’t know who Seth Godin is, well, get out from under that rock! Then read his bio here; basically he is a hugely influential marketer with a popular blog. He’s traditionally published lots [...]
Sue Collier | July 26, 2010
Guest blogger: Fiona Ingram
I live in South Africa and I am published in the USA. Distance has made it impossible for me to go the traditional marketing route. Online is all I have open to me. I have worked very hard to go from “Fiona Who?” to not quite “Aha, Fiona Ingram, the famous children’s [...]
Sue Collier | July 7, 2010
Guest blogger: Dana Lynn Smith
This post, the third of a three-part series on building an author platform, highlights the importance of connections. Part one of this author platform series covers branding, while part two discusses reputation.
When selling your book, it’s not just what you know, it’s who you know!
To sell books in today’s marketplace, you [...]
Sue Collier | June 7, 2010
(Cross-posted at the Writer’s Digest website.)
What message do you find yourself repeating over and over to writers?
Sue: The difference between true self-publishing and the so-called “self-publishing companies”—and why that difference is so important for authors to understand.
Marilyn: Marketing. Marketing. Marketing. It’s mandatory in today’s publishing environment to be proactive and get behind your own work.
Would [...]
Sue Collier | June 4, 2010
Part 2 of a 3-part article
Guest blogger: Dana Lynn Smith
Your author platform determines your reach and influence in the market. Part one of this author platform series discusses the importance of branding. Today’s post covers building a reputation.
Your author reputation is a factor of how well known you are, what you are known for, [...]
Sue Collier | May 20, 2010
Note: This is part 1 of a 3-part article
Guest blogger: Dana Lynn Smith
As a book author, you’ve probably seen the term author platform used a lot, but you may be wondering: what is a platform and how do I get one?
Your author platform determines your reach in the market and it’s a valuable tool in [...]