The publication date of your book—how important is it?

| April 18, 2013

Setting your book’s publication date is a bit more complicated than just deciding when you’ll have books in hand ready to sell. In fact, you should plan your pub date somewhat strategically. If you are hoping to get reviews from industry publications (see my post about this from yesterday), keep in mind that they prefer [...]

Offset printing—when does it make more sense than print on demand?

| April 17, 2013

Digital printing (also known as print on demand, or POD) has enjoyed increasing popularity over the past few years; its quality has improved as well. It offers advantages over traditional offset lithography, including lower set-up costs, faster turnaround times, and little up-front investment. But sometimes it makes more sense to print the old-fashioned way and [...]

News releases—and writing one for your book

| April 15, 2013

A news release—also called a “press release”—seems to be one of the most underutilized tools for promotions by self-publishers. Most authors are usually surprised when I suggest this is a great way to reach the media, and they are further astonished to learn that much of what we read as “news” was written by someone [...]

Marketing plans—Some basics to get you started

| April 15, 2013

I see too many self-published authors come to well after their book has been published, wanting to talk marketing. The fact is, marketing your book should come well before it’s published…even before it’s written. What should you consider when creating your own book marketing plan? Define your goals. This is one of the first questions [...]

Library of Congress Catalog Number (LCCN)—what it is and where you get it

| April 13, 2013

After going completely off-topic yesterday, let’s get back to all things publishing. Today is for “L” in the A to Z Blogging Challenge, so let’s get right to it. The acronym LCCN originally stood for Library of Congress Card Number in 1898 when the numbering system first went into use. Back then, the Library of [...]

Knowledge—and nearly fifty years of it

| April 12, 2013

Since I’m participating in the A to Z April Blogging Challenge this month—blogging all the letters of the alphabet—and blogging every day (except Sundays) I’m going to take the liberty of veering off topic today.  (The only think I could think about regarding publishing that started with a “k” is “kerning”—and that just ain’t a [...]

Juggling the many aspects of self-publishing

| April 11, 2013

Most people go into a bookstore and pick up a book without thinking about the work that went into it. New authors are often no different. I get a lot of phone calls from authors who have read my book, The Complete Guide to Self-Publishing, 5th Edition, and frankly, they usually sound pretty overwhelmed. One [...]

An index—Does your book need one?

| April 10, 2013

Nine out of 10 self-publishing authors of nonfiction works (novels and poetry don’t need indexes) tell me the same thing: I don’t think my book needs an index. And I’ve noticed that there seems to be a growing trend among authors to run with that theory and publish books without them. Author, blogger, and indexer [...]

Hashtags on Twitter—how to create your own

| April 9, 2013

Twitter hashtags (#) are used to categorize tweets according to subject matter. If you attach relevant hashtags to them, your tweets are more readily found by others interested in your subject matter. This gives you a better chance to increase your followers and it makes it easier to interact with other “tweeps.” I’ve compiled a [...]

Goals—why you need them before self-publishing

| April 8, 2013

I read somewhere that life is a journey, and like for any trip, an itinerary can be very helpful. The same is true for your self-publishing venture. Time and again, it has been proven that those who take the time to think through and write down the desired results in terms of specific steps are [...]