Virtual author book tours

| April 26, 2013

Virtual author book tours Virtual author book tours have grown in popularity in the past few years along with blogging and social media. They are an innovative way to promote your book “virtually.” Instead of physically trudging from city to city and bookstore to bookstore, authors can tour virtually through blogs and other websites—right from [...]

Unique selling proposition for your self-published book

| April 26, 2013

When I was thinking about my entry for “U” in the A to Z Blogging Challenge 2013 (and yes, I fell behind this week and I’m a bit late with a couple of these), I was initially stumped. Unit cost? Boring. UV coating? Not a whole post about it. So then I came across “unique selling proposition” [...]

Coming up with tempting titles for your nonfiction, self-published book

| April 23, 2013

You’ve got a fabulous book, but you’re stuck on the title. How do you motivate people to sip the sparkling prose of your pages? It’s a dilemma to be sure. It usually works best to have a clear title over a catchy one. And ideally it should start with the two or three most relevant [...]

Subsidy publishing: Is it the same thing as self-publishing? No!

| April 22, 2013

If there is one area of self-publishing that seems to cause the most confusion it is what exactly constitutes self-publishing. In my mind, there is a very simple answer to that: You are the publisher. Sounds simple, doesn’t it? For some reason, it isn’t. Way back before the days of POD “self-publishing” (and note my [...]

Recycling media exposure in promoting your book

| April 20, 2013

If you are in the throes of promoting your book, you know the value of media exposure you get for free versus advertising you have to pay for. Media exposure gives you a one-two punch. First, you get space that could cost thousands of dollars if you had to buy it. Second, most of what [...]

Quotes for your book—how and why to get them

| April 19, 2013

Everyone has seen the quotes on the front and back of book covers (and often in the inside of books as well), talking about how great the book is. Known as quotes, burbs, endorsements, or testimonials, these little gems can provide big-time marketing value. Schedule your book so you have some time between your completed [...]

The publication date of your book—how important is it?

| April 18, 2013

Setting your book’s publication date is a bit more complicated than just deciding when you’ll have books in hand ready to sell. In fact, you should plan your pub date somewhat strategically. If you are hoping to get reviews from industry publications (see my post about this from yesterday), keep in mind that they prefer [...]

Offset printing—when does it make more sense than print on demand?

| April 17, 2013

Digital printing (also known as print on demand, or POD) has enjoyed increasing popularity over the past few years; its quality has improved as well. It offers advantages over traditional offset lithography, including lower set-up costs, faster turnaround times, and little up-front investment. But sometimes it makes more sense to print the old-fashioned way and [...]

News releases—and writing one for your book

| April 15, 2013

A news release—also called a “press release”—seems to be one of the most underutilized tools for promotions by self-publishers. Most authors are usually surprised when I suggest this is a great way to reach the media, and they are further astonished to learn that much of what we read as “news” was written by someone [...]

Marketing plans—Some basics to get you started

| April 15, 2013

I see too many self-published authors come to well after their book has been published, wanting to talk marketing. The fact is, marketing your book should come well before it’s published…even before it’s written. What should you consider when creating your own book marketing plan? Define your goals. This is one of the first questions [...]