7 reasons all writers should have a blog

Posted By on June 2, 2011

When I talk to authors about promoting their books, I am often met with resistance when I suggest blogging as an important element in building their author platform. Not only is blogging useful for providing your website with fresh content—potentially giving your site a higher ranking in search engines (Google, for instance, loves websites that are updated frequently)–but there are other reasons you should have one as well. Let’s go over seven of them:

1. Blogging can help you stand out in the Internet crowd without spending thousands on a fancy website.  

2. Blogging gives you a place to develop content.

3. Blogging will help define you as an author and will help you refine your message.

4. Blogging will help you build credibility.  

5. Blogging gives you a “home base” for your social media activities.

6. If you intend to pitch other bloggers about reviewing your book or perhaps providing a guest post, you need to be a blogger first.

7. If you intend to be a leader within your industry, a blog will give you a voice even more so than a book will.

Keep in mind that while it is important to update your blog frequently, posts do not have to be long (this post, for instance, is just 220 words). Good luck…and good blogging!

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2 Responses to “7 reasons all writers should have a blog”


  1. [...] 7 reasons all writers should have a blog- Sue Collier shares her reasons why you need a [...]


  2. Definitely, I agree. Blogging nowadays creates a huge turn in effective promotion and not just a personal rant free website. There are a lot of things you can do and you get to take full control. Promoting a book via a blog grants your readers access and participation. They come to search what they like and even post their own comments.

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