Is “POD self-publishing” really cheaper than traditional self-publishing?

Sue Collier | October 7, 2009

With the recent explosion of cheap publishing options—most of which are not “self” publishing, but subsidy publishing incorrectly labeled “self-publishing”—I have to wonder: Is it really less expensive in the long run?
This leads to a slew of other questions: Is there a commercial market for my book? Who is my audience? Will they buy the [...]