Self-publishing: keeping your head out of the clouds can mean better book sales

Sue Collier | September 24, 2009

I come across too many would-be self-publishers with unrealistic expectations about the process and what is involved, particularly when it comes to marketing and promotions. Here are some things to keep in mind:

Don’t skimp on professional editing; it will bite you in the butt down the road when you are clobbered in reviews.
Along those same [...]