What I'm reading right now

Sue Collier | June 30, 2009

I’m a reader; I love to read! But my tastes for leisure reading tend to run toward trashy thriller-type novels. That’s all great fun, but I’ve decided to really step up my educational reading, so I’m going to start focusing on marketing and sales. I’ll be laid up for a few days next week after [...]

Book promotion tips—9 sure-fire strategies

Sue Collier | June 21, 2009

1. Know your competition. How can you make your book better than what’s already out there unless you are aware of your rivals? Look in the Subject Guide to Books in Print in a major library to determine what other books are available on your topic. Check out Amazon.com. Then stop at a good independent [...]

The difference between self-publishing and subsidy publishing

Sue Collier | June 19, 2009

I frequently get phone calls and emails from burgeoning self-publishers who are confused–or completely unaware–of the difference between self-publishing and subsidy publishing. They are not one in the same.A subsidy publisher (sometimes called a vanity press) takes payment from the author or self-publisher to print and bind a book. With subsidy publishers, it’s the writer’s [...]

All things self-publishing

Sue Collier | June 19, 2009

After a few false starts, I have finally settled on a “home” for my new blog. Here, I hope to provide valuable information on all things self-publishing–from manuscript writing and editing to book packaging to promoting and marketing. I’ll also be talking about the progress I am making on the book I am co-authoring with [...]