13 Book Promotions Tips for Independent Publishers

Posted By on May 3, 2012

  1. Marketing begins the minute you get the book idea or decide to write a manuscript.
  2. Be aggressive about prepublication marketing to generate working capital.
  3. Forge strategic alliances with others who are already reaching your customer base.
  4. Write all promotional materials from a benefit standpoint.
  5. Avoid advertising, except to tightly focused target markets or in trade publications.
  6. Position your books so they have a unique selling proposition (USP); separate them from the herd.
  7. Focus your promotions efforts more on special sales and online marketing and less on bookstores.
  8. Strive for publicity off the book review pages: aim at lifestyle, business, sports sections, and so forth.
  9. Sell signed copies of your books on eBay; offer a premium along with it (a free gift or even a free phone call from you to talk about the book).
  10. Ensure your online presence encompasses at least four options, including a website, a blog, a Facebook page, and a Twitter account.
  11. Make sure you have a way of capturing email addresses on your website (or blog).
  12. Hold a Twitter contest.
  13. Never stop promoting; do something every day as long as you want to sell your book.



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4 Responses to “13 Book Promotions Tips for Independent Publishers”


  1. Yes, all good tips. And then you can consider other steps to build a “platform” that will make you bookable on TV as an interview guest. That is where the serious money is. Thanks for this. Edward Smith.


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  4. [...] Self-Publishing Resources: 13 Book Promotions Tips for Independent Publishers 1.Marketing begins the minute you get the book idea or decide to write a manuscript. 2. Be [...]

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